Building Sales Engines. Predictable B2B Growth.
I engineer revenue growth for B2B companies as a hands-on, fractional Chief Revenue Officer (CRO). As a co-founder and experienced CRO who has built businesses alongside other talented founders, I know how to build sales engines that produce predictable revenue results. I become an integral part of your leadership team, take accountability and deliver results.
I could be your fractional Chief Revenue Officer
Deep Expertise
30 years of hands-on sales and marketing leadership experience in enterprise and mid-sized B2B companies
Founder-Focused
Worked alongside numerous founders and leadership teams, so I understand the unique challenges of building and scaling a business
Practical Approach
No ivory tower consulting - I work in your teams unlocking real world solutions and results
Tech & AI Fluent
Deep understanding of how to leverage technology and AI for competitive advantage
How I Help B2B Companies Grow
Every effective sales engine starts with clarity: what you sell, who you sell to, and how that becomes revenue. Most companies grow on hustle — until growth stalls and the strategy has clearly drifted. That's the moment to reset: double down on what works, fix or cut what doesn't. I help teams rebuild a focused, credible revenue strategy.
🔍 Confirming your Target Market
Who are you really selling to — high-value enterprise accounts, high-volume SMEs, or a mix? Which regions and industries buy from you, and why? The answer determines the sales engine you need: a strategic, relationship-led motion with long cycles and executive alignment, or a repeatable model built for speed and volume. Get this wrong and everything downstream misfires.
💬 Focusing your message
Your message must say what you do, who you serve, and the outcome you deliver — sharply enough to land in a single sentence. It should speak to each persona's priorities, language, and decision criteria. Defined once, it carries across your website, campaigns, playbooks, and sales conversations, building consistency and credibility.
🚀 Generating pipeline and creating a demand engine
Pipeline comes from getting your message to the right people and engaging them at the right time. Marketing builds demand through targeted campaigns, content, and channels; sales drives outreach, qualification, and consistent follow-up. When the two work in tandem, you get a predictable flow of qualified leads you can scale.
📋 Enabling sales with process and playbooks
Consistency comes from process. Your team needs the right artefacts — email templates, call scripts, decks, demos — and the structured training to use them well. A defined sales process keeps everyone on the same steps and holds quality at scale. The result: a confident team that converts opportunities and drives predictable revenue.
📊 Forecasting and measuring success
Forecasting means reliably predicting revenue this month, this quarter, and this year — so you can plan growth and delivery. Sales data tells you which deals will close, what drives win rates, and what to scale or stop. Clear metrics create accountability and turn sales from intuition into a repeatable system.
🤝 Customer success and retention
Customer success is your biggest source of future pipeline — through renewals and referrals. It's everyone's job, not just support's: sales sets expectations and hands over cleanly, marketing fuels adoption and advocacy. Fix anything internal that slows customers down, so they reach value, stay longer, and bring you more revenue.